Work With Lucid

Build the brand that actually reflects what you do.

Lucid takes on a small number of projects at a time. Every engagement is built around your work, your voice, and the specific gap between where your brand is and where it should be.

Apply to Work Together

Who This Is For

For founders who know their work is worth more than their brand is currently saying.

This is not for everyone. Lucid works best with founders who are building something with genuine depth — and who are ready to invest in making that depth visible.

This is a fit if

Your work is strong but your brand doesn't reflect it

You're ready to invest in something built to last

You want a strategic partner, not just a designer

You understand that brand is identity work, not just aesthetics

You're a founder, consultant, coach, or creator with a real vision

This is not a fit if

You need something done in three days

You want to hand everything off and disappear

You're not sure what you're building yet

You're looking for the cheapest option available

You want a logo, not a brand

The Flagship Engagement

One engagement. Built completely around you.

Most brand projects start with a brief. This one starts with you — your psychology, your vision, your positioning gaps. Then we build.

Full Build — Brand Identity and Positioning

Strategy through execution.
Built to feel inevitable.

Starting at $8,500 · 6 to 8 weeks

The complete brand development engagement. We go from positioning work all the way through visual identity, voice, and a custom website. Everything a founder-led brand needs to show up fully in the world — built with the care and depth your work deserves.

Strategy

Full brand strategy and positioning

Audience clarity and communication map

Founder voice and messaging framework

Brand world document

Creative

Visual identity system — logo, colour, type

Fully custom website, designed and built

Content direction and visual language guide

Brand handoff and assets

Every engagement includes direct access to Drew throughout the process. Not a junior team. Not a template. Built from scratch, for you.

Where to Start

Not sure where you are yet?

Two ways to begin before the full engagement — and one way to continue after.

Brand Discovery Session

$500 · 2 hours

A focused strategy session to diagnose exactly where your brand is stuck and what needs to change. You leave with a clear picture of the gap and a roadmap for closing it. Often the first step before a full engagement.

The Essentials Sprint

Starting at $4,500 · 3 to 4 weeks

Positioning, visual identity, messaging, and a quick-launch website. For founders who need to move fast — a new venture, a pivot, or a brand that's been sitting on the back burner long enough.

Ongoing Creative Partnership

From $3,000 per month · Quarterly arcs

For founders who have a brand world built and want a creative partner to help them use it. Monthly strategy and direction, ongoing visual oversight, campaign and activation support. Not a project — a presence.

What to Expect

Simple. Direct. No surprises.

Apply

Fill in the form below. Four questions. Takes five minutes.

Discovery Call

A 30-minute conversation to make sure the fit is right — for both of us.

Proposal

A clear scope, timeline, and investment. Sent within 48 hours of the call.

We Build

Deep work. Direct access. A brand that finally reflects what you do.